Store‐Distributed Surveys as a Source of Consumer Feedback on Pharmacy Services
- 1 December 1978
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 12 (2) , 333-342
- https://doi.org/10.1111/j.1745-6606.1978.tb00894.x
Abstract
A self‐administered questionnaire designed to obtain consumer perception of pharmacy services and pharmacy patronage motives is described together with summary results from its implementation by a panel of community pharmacies. Analyses indicated significant differences exist between consumers and pharmacists on the importance of a number of pharmacy services. Remarkable differences of opinion were noted with two services—24 hour coverage of pharmacy services and the posting of prescription prices. Pharmacists rated these services significantly less important than did consumers. There were also differences of opinion on pharmacy patronage motives. The methodology and study results revealed that consumer questionnaires can provide valuable information to pharmacists on their performance.Keywords
This publication has 1 reference indexed in Scilit:
- Pharmaceutical Services–Consumer PerceptionsJournal of the American Pharmaceutical Association (1961), 1976