Data analysis in evaluation of health education: toward standardization of procedures and terminology

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Abstract
Although data analysis is both the culmination as well as the reward for one's labor in evaluating a health education program, to date there have been few standardized data analytic procedures for estimating the program's need or impact. Such procedures are necessary to make informed decisions about the relative merits of any health education program. The current paper offers a systematic and integrated framework for calculating program need, reach, coverage, impact, efficacy, effectiveness, cost, efficiency, cost-effectiveness, benefits, cost-benefit, income, net gain or loss, start-up cost, operating cost, operating costeffectiveness and benefit. Data analysis from two different health education programs provide detailed examples of the calculations.

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