Motivation, Cognition, Learning: Basic Factors in Consumer Behavior

• 1 January 1958
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 22  (3) , 282
• https://doi.org/10.2307/1247119

Abstract

Keywords

• BEHAVIOR
• COGNITION
• BASIC
• VOL
• JOURNAL
• JAN
• MARKETING
• BAYTON
• JAMES