THE LINK BETWEEN PERFORMANCE AND STRATEGY
- 1 January 1982
- journal article
- review article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 2 (4) , 3-20
- https://doi.org/10.1108/eb038941
Abstract
When many people talk about strategy, they really mean positioning. However important positioning may be, strategists who overlook performance factors are ignoring a key ingredient of company strategy and a source of advantage over competitors.Keywords
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