The Marketing Revolution
Open Access
- 1 January 1960
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 24 (3) , 35-38
- https://doi.org/10.1177/002224296002400306
Abstract
Business today, the author maintains, is in the throes of a marketing revolution. This revolution is based on a change of philosophy, and one of its effects will be the emergence of marketing as the dominant function in American business.Keywords
This publication has 0 references indexed in Scilit: