The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets
Open Access
- 1 May 1964
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 1 (2) , 63-67
- https://doi.org/10.1177/002224376400100210
Abstract
This article tests the hypotheses that food product sales are responsive to changes in shelf space and that “impulse” items are relatively more responsive than staples.Keywords
This publication has 5 references indexed in Scilit:
- The Influence of "Impulse Buying" or In-the-Store Decisions on Consumers' Food PurchasesJournal of Farm Economics, 1960
- Introduction to statistical inference.Published by American Psychological Association (APA) ,1957
- Experimental Designs and Probability Sampling in Marketing ResearchJournal of the American Statistical Association, 1953
- The Assumptions Underlying the Analysis of VarianceBiometrics, 1947