Abstract
It is asserted that the mass media play a significant part in the education policy process, yet this contribution has received little attention in empirical and theoretical analyses. Convergence between theoretical work on education policy and media studies in linking social institutions with the economy in the perpetuation of social inequalities, while accepting their relative autonomy, provides a starting point for incorporation of the media role in conceptualization of the education policy process. Concepts which may assist the exploration of the media role within education policy are denned, including the anthropological notion of myths. These concepts are employed in analysing a policy issue wherein the British government and the mass media framed the relevant debate as a polarization between progressive and traditional education. The analysis draws on the experience of a primary school which was portrayed in a current affairs television programme as exemplifying progressive educational practices. Topics that would benefit from further study are suggested.

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