Assessing the Influence of Country of Origin on Product Evaluations:

• 29 April 1993
• journal article
• Published by Taylor & Francis in Journal of International Consumer Marketing
• Vol. 5  (2) , 39-53
• https://doi.org/10.1300/j046v05n02_04

Abstract

Keywords

• PRODUCT EVALUATIONS
• ASSESSING THE INFLUENCE
• INFLUENCE OF COUNTRY
• ORIGIN ON PRODUCT