Clustering at the Movies

• 1 January 1998
• journal article
• Published by Springer Nature in Marketing Letters
• Vol. 9  (4) , 393-405
• https://doi.org/10.1023/a:1008097702571

Abstract

Keywords

• MOTION PICTURES
• FINITE MIXTURE
• MARKET SEGMENTATION
• PRODUCT LIFESTYLE
• MARKET SHARE
• DECAY RATE
• EXPONENTIAL DECAY