FURTHER CONSIDERATIONS OF THE IMPLICATIVE MEANING PROCEDURE: A REPLICATION AND EXTENSION

Abstract
This study was a replication and extension of an earlier one which compared the unidimensional (affect only) and the multidimensional (affect, cognition, and behavioral intentions) models of attitude structure, by using the implicative meaning (IM) procedure. According to the multidimensional model, this instrument is a measure of attitudinal cognition. The unidimensional model maintains the IM procedure is an indirect measure of affect. Thus, the unidimensional model predicts high correlations between IM scores and scores from an independent measure of affect, while the multidimensional model predicts relatively low correlations. The results, though, showed that by varying the type of concept, the type of belief, the number of beliefs, and the type of belief statement, significantly different levels of correlation could be obtained. The type of concept (e.g., abstract or concrete) appeared to be of most importance. In addition, widely different levels of correlation were found on the basis of method of correlation. The level was considerably higher when correlations were derived by subjects over concepts than by concepts over subjects.

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