Working Wives and Convenience Consumption
- 1 March 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 8 (4) , 407-418
- https://doi.org/10.1086/208881
Abstract
This paper examines role overload as a possible explanation for the lack of direct links between working-wife families and convenience consumption. RKeywords
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