Framework for Analyzing Marketing Ethics
- 1 June 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 3 (1) , 7-18
- https://doi.org/10.1177/027614678300300103
Abstract
This article discusses three ethical frameworks drawn from moral philosophy which can bring ethical insight to marketing decision-making. The frameworks will not provide"the" ethical answer, but rather can help marketing managers better systematize their thinking when dealing with marketing problems having ethical implications. Some of the factors necessary in building a are also presented.Keywords
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