The process of market-driven transformation
- 1 April 1995
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 28 (2) , 79-91
- https://doi.org/10.1016/0024-6301(95)98591-f
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Making strategic change happenEuropean Management Journal, 1991
- Diffusing new ideas in-houseJournal of Product Innovation Management, 1987