The Lifetime Value Concept in Customer-Based Marketing

• 1 January 1999
• journal article
• Published by Springer Nature in Journal of Market-Focused Management
• Vol. 3  (3/4) , 257-274
• https://doi.org/10.1023/a:1009842805871

Abstract

Keywords

• MODEL
• LIFETIME
• BUILDING
• CONCEPT
• LTV
• CUSTOMER BASED MARKETING