Professors and Executives Appraise Business Communication Education
- 1 July 1972
- journal article
- research article
- Published by SAGE Publications in The ABCA Journal of Business Communication
- Vol. 9 (4) , 19-23
- https://doi.org/10.1177/002194367200900404
Abstract
For this study, 105 AACSB professors and 50 corporate executives have given their opinions about college training in business communication. Findings of the survey indicate that a majority of both professors and executives agree as to the value of courses such as Principles of Business Communication, Business Report Writing, and others.Keywords
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