Natural words as physiological conditioned stimuli: Food-word-elicited salivation and deprivation effects.
- 1 January 1972
- journal article
- Published by American Psychological Association (APA) in Journal of Experimental Psychology
- Vol. 96 (1) , 206-208
- https://doi.org/10.1037/h0033508
Abstract
Measured the salivation of 40 undergraduates to lists containing food and nonfood words. 1/2 the Ss were instructed not to eat anything on the day of the experiment. Ss salivated more to auditorily presented food words than to nonfood words. Food-deprived Ss salivated more to food words than did nondeprived Ss. Results lend support to a classical conditioning theory of the emotion-(attitude) eliciting function of words. (PsycINFO Database Record (c) 2006 APA, all rights reserved)Keywords
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