Conditions for a Picture-Superiority Effect on Consumer Memory
- 1 September 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 11 (2) , 643-654
- https://doi.org/10.1086/209001
Abstract
Based on three explanations of imagery effects on memory, hypotheses regarding the conditions under which pictorial ads are or are not remembered betKeywords
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