Effects of authority‐based assertion on attitude and credibility
- 1 November 1971
- journal article
- research article
- Published by Taylor & Francis in Speech Monographs
- Vol. 38 (4) , 311-315
- https://doi.org/10.1080/03637757109375723
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- A summary of experimental research on the effects of evidence in persuasive communicationQuarterly Journal of Speech, 1969
- Factors of source credibilityQuarterly Journal of Speech, 1968
- Effects of order and authority in an argumentative speechQuarterly Journal of Speech, 1954