Sex Stereotyping in Interest Items: Occupational Titles versus Activities

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Abstract
There has been some controversy over what kinds of items, occupational titles or occupational activities, are best used in interest inventories. One dimension of this question is whether one kind of item elicits more responses based on sexual stereotypes about “appropriate” occupational behavior than the other. Eighty-seven students, 46 women and 41 men, were asked to respond to the Strong-Campbell Interest Inventory (SCII) in both “typically masculine” and “typically feminine” ways. Since the SCII contains 131 items that are occupational titles and 90 items that are activities, it was possible to compare the magnitude of the differences between “typically masculine” and “typically feminine” responses to both types of items. These differences were also related to the sex of the respondents.

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