The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences

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Abstract
The profiles of the under-50 travelers and the over-50 travelers differ clearly on a number of important dimensions and indicate that age can be used as a segmenting variable. Our findings indicate that for practical purposes the over-50 travelers have certain needs and expectations for vacation that could result in their responding to promotions, advertising, and travel packages that would be ignored by the under-50 group.

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