Environmental Organization Alliance Relationships within and across Nonprofit, Business, and Government Sectors
Open Access
- 1 September 1996
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 15 (2) , 203-215
- https://doi.org/10.1177/074391569601500203
Abstract
Alliances are being used by environmental organizations to achieve their mission of improving the natural environment. Many of these alliances have been formed within the nonprofit sector, whereas others have been formed across economic sectors with government agencies and businesses as partners. The authors discuss two studies that examine differences among alliances formed by environmental organizations with (1) government agencies, (2) for-profit businesses, and (3) other environmental organizations. In Study 1, which is based on a national survey of environmental organizations, they examine the relative effectiveness, formality, influence, and political position associated with different types of alliances. In Study 2, they further explore these relationships through in-depth telephone interviews of a subsample of respondents drawn from Study I. Both studies contribute to the understanding of nonprofit alliance relationships and their role in influencing environmental policy and market behavior.Keywords
This publication has 24 references indexed in Scilit:
- Organizing Successful Co-Marketing AlliancesJournal of Marketing, 1993
- The Third SectorPublished by Walter de Gruyter GmbH ,1990
- Organizational Culture and Marketing: Defining the Research AgendaJournal of Marketing, 1989
- Developing Buyer-Seller RelationshipsJournal of Marketing, 1987
- The Theory of Power and Conflict in Channels of DistributionJournal of Marketing, 1984
- The Political Economy Paradigm: Foundation for Theory Building in MarketingJournal of Marketing, 1983
- A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research, 1979
- Channel Domination and Countervailing Power in Distributive ChannelsJournal of Marketing Research, 1976
- The Interorganizational Network as a Political EconomyAdministrative Science Quarterly, 1975
- Power-Dependence RelationsAmerican Sociological Review, 1962