The Franchise Relationship:
- 1 January 1995
- journal article
- Published by Taylor & Francis in Journal of Marketing Channels
- Vol. 4 (1) , 161-176
- https://doi.org/10.1300/j049v04n01_10
Abstract
This paper reports on work conducted at the University of Westminster, England, in addressing the issue of the status of the franchisee in terms of his or her claims to being considered an entrepreneur rather than a manager or quasi-employee. The research evidence indicates that, overall, relatively high levels of independence were reported by franchisees and that, when examining the issue of franchisee freedom, the formal contract was often a poor guide to the world of operational reality.Keywords
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