Market research: when, why and how
- 1 January 1982
- journal article
- research article
- Published by Wolters Kluwer Health in Health Care Management Review
- Vol. 7 (1) , 29-34
- https://doi.org/10.1097/00004010-198200710-00005
Abstract
Professional market research can help health care organizations find needed answers to specific questions. Successful research requires cooperation between the consultant and top hospital management.Keywords
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