Deterministic and stochastic optimization of a dynamic advertising model

1 April 1983

journal article
research article
Published by Wiley in Optimal Control Applications and Methods

Vol. 4 (2) , 179-184
https://doi.org/10.1002/oca.4660040207

Abstract

This paper considers a variation of the Vidale‐Wolfe advertising model for which the maximum value of the objective function and the form of the optimal feedback advertising control are identical in both a deterministic and a stochastic environment. The stochastic environment is due to a white noise disturbance introduced in the deterministic sales‐advertising dynamics.

Keywords

This publication has 6 references indexed in Scilit:

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Published by Springer Nature ,1975
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