Cue Utilization Patterns in Student-Faculty Evaluation

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Abstract
Judgment by students of faculty effectiveness have relied, for the most part, on subjectively expressed responses to a series of “effectiveness traits” (cues). Simple averaging schemes have summarized the aggregate judgments, often resulting in (a) treating all cues as if they were of equal importance, and (b) inattention to the effects or measurement of individual differences of judges. Multiple regression was used in this study to derive (empirically) individual cue utilization patterns (i.e., weights) for 10 effectiveness traits. Ss were compared to their subjectively expressed judgment scheme. Results indicate that Ss were moderately successful in expressing their actual cue utilization patterns; however, different judgment schemes were clearly observed.

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