Drug advertising and prescribing.

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  • 1 September 1978
    • journal article
    • Vol. 28  (194) , 538-41
Abstract
A study of the amount of drug advertisements received by general practitioners and the amount of the drugs practitioners prescribed showed a strong correlation of 0.80. Analysis suggests that a straight line graphic relationship provides the best fit for the results obtained.FURTHER ANALYSIS OF THE QUANTITY OF ADVERTISING IN RELATION TO THE AMOUNT OF PRESCRIBING REVEALED TWO GROUPS OF DRUGS: those which were relatively more and those which were relatively less often advertised in proportion to the number of prescriptions issued for them.

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