The Role of the Consumer in Image Building
- 1 April 1965
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 7 (3) , 69-76
- https://doi.org/10.2307/41165634
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- A Theory of Cognitive DissonancePublished by Walter de Gruyter GmbH ,1957
- Projective Techniques in Marketing ResearchJournal of Marketing, 1950