Does market share lead to profitability?
- 31 October 1987
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 20 (5) , 102-108
- https://doi.org/10.1016/0024-6301(87)90097-5
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- A Competitive Scenario Modeling SystemManagement Science, 1980
- BRANDAID: A Marketing-Mix Model, Part 1: StructureOperations Research, 1975