Service firms need marketing skills
- 31 December 1983
- journal article
- Published by Elsevier in Business Horizons
- Vol. 26 (6) , 28-31
- https://doi.org/10.1016/0007-6813(83)90043-5
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- The Present Status of The Marketing ConceptJournal of Marketing, 1972