Conservatism and Gender in the Perception of Sex-Roles in Television Advertisements
- 1 October 1993
- journal article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 77 (2) , 642
- https://doi.org/10.2466/pms.1993.77.2.642
Abstract
On the Wilson-Patterson Attitude Inventory, scores of 25 men and 25 women undergraduates showed no sex difference on conservatism when judging perceptions of sex-roles in televised advertisements, although the means on Dominance for men indicated women were perceived as subordinate.Keywords
This publication has 4 references indexed in Scilit:
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- Women's Role Portrayal Preferences in Advertisements: An Empirical StudyJournal of Marketing, 1974