A Study of Factors Affecting Individuals' Banking Preferences

• 16 September 1985
• journal article
• Published by Taylor & Francis in Journal of Professional Services Marketing
• Vol. 1  (1-2) , 163-168
• https://doi.org/10.1300/j090v01n01_17

Abstract

Keywords

• BANKING PREFERENCES
• STUDY
• FACTORS AFFECTING INDIVIDUALS