The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior

1 March 1980

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 6 (4) , 370-376
https://doi.org/10.1086/208780

Abstract

This study investigates the relationship between perceptions, affect, and behavior regarding choices of transportation modes. Applying nonrecursive structural equations to a sample of over 800 respondents, the hypothesis that attitudes and behavior mutually influence each other is confirmed. It is also shown that affect can mediate the impact of attribute perception on behavior.

Keywords

ATTITUDES
TRAVEL BEHAVIOR
PERCEPTIONS
MUTUALLY
DIRECTION OF CAUSALITY
NONRECURSIVE STRUCTURAL
ATTRIBUTE PERCEPTION
APPLYING NONRECURSIVE

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