The emerging approach to business strategy: Building a relationship advantage

• 31 August 1993
• journal article
• Published by Elsevier in Business Horizons
• Vol. 36  (4) , 16-27
• https://doi.org/10.1016/s0007-6813(05)80115-6

Abstract

Keywords

• EMERGING APPROACH
• RELATIONSHIP ADVANTAGE
• BUSINESS STRATEGY
• APPROACH TO BUSINESS
• BUILDING A RELATIONSHIP