Mass advertising as social forecast: A proposed method for futures research
- 30 April 1975
- Vol. 7 (2) , 107-118
- https://doi.org/10.1016/0016-3287(75)90096-8
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The obstinate audience: The influence process from the point of view of social communication.American Psychologist, 1964
- Fertility Values in American Magazine Fiction, 1916-1956Public Opinion Quarterly, 1960
- A Conceptual Model for Communications ResearchJournalism Quarterly, 1957