Mass Media and the Fallout Controversy
- 1 January 1963
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 27 (2) , 191-205
- https://doi.org/10.1086/267160
Abstract
The reactions of populations to danger vary all the way from mass hyateria to general apathy, and provoke perplexing problems for attitude research. Here is a study of individual variations in reaction to the threat of radioactive fallout. Sidney Kraus is Chairman of the Mass Communications Program and Assistant Professor of Radio and Television at Indiana University. Reuben Mehling, now Chairman of the Department of Journalism at the University of Rhode Island, contributed to this study while at Indiana University. Elaine ELAssal is a research assistant and doctoral candidate in the Mass Communications Program at Indiana Univenity.Keywords
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