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Selected Determinants of Consumer Satisfaction and Complaint Reports
Home
Publications
Selected Determinants of Consumer Satisfaction and Complaint Reports
Selected Determinants of Consumer Satisfaction and Complaint Reports
WB
William O. Bearden
William O. Bearden
JT
Jesse E. Teel
Jesse E. Teel
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1 February 1983
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 20
(1)
,
21
https://doi.org/10.2307/3151408
Abstract
Data obtained from 375 members of a consumer panel in a two-phase study of consumer experiences with automobile repairs and services were used to examine the an...
Keywords
AUTOMOBILE
CONSUMER EXPERIENCES
CONSUMER SATISFACTION
REPAIRS
MEMBERS
DETERMINANTS OF CONSUMER
SELECTED DETERMINANTS
SATISFACTION AND COMPLAINT
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