The learning and utilization of contravaluant material.

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Abstract
“The assumption that we tend to learn statements that we agree with better than statements with which we disagree must be placed in the broader context of the learner's over-all purpose in the task . . ‥ Prosegregation and antisegregation Ss were asked to learn a series of antisegregation statements. Half of the Ss proceeded under the assumption that these same statements could well be used as counterarguments for prosegregation statements to be presented in a subsequent portion of the experiment. The remainder of the Ss were simply asked to learn the statements as well as possible. The results demonstrate quite conclusively that prosegregationists will learn antisegregation statements better than antisegregationists when a subsequent debate is anticipated.” (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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