Self-Concepts and Television Viewing Among Women
- 1 January 1973
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 37 (3) , 388-397
- https://doi.org/10.1086/268100
Abstract
In studies of TV program preference, personality traits have been relegated to the background. This article, in which TV viewing, itself, is considered value-expressive behavior, compares the self-concepts and ideal self-concepts of light and heavy TV viewers and relates them to demographic variables.Keywords
This publication has 0 references indexed in Scilit: