Price Anomalies of the Mass Media
- 1 September 1959
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 36 (3) , 291-294
- https://doi.org/10.1177/107769905903600303
Abstract
Not a single mass medium sells its products or its services according to the principles involved in the laws of Supply and Demand or in the calculation of the different cost factors. The authors, who are both newspapermen and economists, urge more theory development in communications economics.Keywords
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