Environmental Variables in Consumer Research

1 June 1976

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 3 (1) , 62-63
https://doi.org/10.1086/208652

Abstract

Russell Belk's explicit recognition of environmental variables and their ability to explain and predict behavior is applauded. His approach to describing environmental differences is noted as lacking parsimony, however, and an alternative, more parsimonious, approach is suggested.

Keywords

BEHAVIOR
EXPLICIT
NOTED
APPLAUDED
PARSIMONY
RESEARCH RUSSELL
RUSSELL BELK'S
CONSUMER RESEARCH

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