Why licensing won't work for public relations

• 28 February 1987
• journal article
• Published by Elsevier in Public Relations Review
• Vol. 12  (4) , 3-7
• https://doi.org/10.1016/s0363-8111(86)80001-7

Abstract

Keywords

• WORK FOR PUBLIC RELATIONS
• LICENSING WON'T WORK FOR PUBLIC