Marketing ergonomics—how should ergonomics be packaged?

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Abstract
To market any product successfully means understanding your customer, their tasks and requirements, and the context in which the product will be used. If we regard ergonomics as our product then we must be sure that it has the utility which the customer wants and is available in a usable form. For the purposes of this paper the essential utility of ergonomics is assumed. The challenge is to present it in a usable form. This paper reviews the strategies being developed at Philips Corporate Industrial Design (CID) by the Applied Ergonomics group. The strategies are aimed at ensuring the effective integration of ergonomics into mainstream product development based on the principles of 'usability'. Reference is made to several key points in the product development process: •setting utility objectives; •setting usability objectives; •iterative development of user-interface design; •in-service evaluation of products; •integration and design of user support. A case study illustrates how important elements from the strategy discussed are being implemented.

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