Increasing Blood Donor Pledge Fulfillment
- 1 June 1981
- journal article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 7 (2) , 195-200
- https://doi.org/10.1177/014616728172002
Abstract
Two studies conducted during campus blood drives assessed two techniques derived from a commitment and social support analysis that were designed to increase the rate of pledge fulfillment by volunteer donors. A reminder about donation addressed to the individual donor plus two other named donors (Three-Name Reminder) elicited greater pledge fulfillment than a reminder addressed to the individual alone (One-Name Reminder). Similarly, a reminder addressed to the individual that simply stated that two other people would donate at the same time (Group Reminder) also enhanced pledge fulfillment relative to the One-Name Reminder.Keywords
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