The Role of Attitude Accessibility in the Attitude-to-Behavior Process
- 1 December 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (3) , 280-288
- https://doi.org/10.1086/209214
Abstract
Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry wereKeywords
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