Priming Price: Prior Knowledge and Context Effects
- 1 June 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (1) , 67-75
- https://doi.org/10.1086/209194
Abstract
Category priming has recently stirred the interest of judgment researchers. By unobtrusively presenting exemplars of a category, that category becomeKeywords
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