Triangle Taste Tests: Are the Subjects Who Respond Correctly Lucky or Good?

• 1 January 1981
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 45  (3) , 111
• https://doi.org/10.2307/1251546

Abstract

Keywords

• WHO RESPOND
• CORRECTLY LUCKY
• RESPOND CORRECTLY
• SUBJECTS WHO
• TRIANGLE TASTE TESTS