Couponing as a Promotional Tool: Consumers Do Benefit
- 1 December 1985
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 19 (2) , 316-327
- https://doi.org/10.1111/j.1745-6606.1985.tb00359.x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Pre-Trial Cognitive Effects of Cents-off CouponsJournal of Advertising, 1983
- Marketing, Price Discrimination, and WelfareSouthern Economic Journal, 1983
- Cents‐Off Coupons: Boon or Boondoggel for Consumers?Journal of Consumer Affairs, 1982
- Correlates of Consumer Susceptibility to Coupons in New Grocery Product IntroductionsJournal of Advertising, 1980
- Consumer Response to Promotional DealsJournal of Marketing, 1978