Intermarket Patronage: A Psychographic Study of Consumer Outshoppers

• 1 October 1972
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 36  (4)
• https://doi.org/10.2307/1250427

Abstract

Keywords

• INTERMARKET PATRONAGE
• CONSUMER OUTSHOPPERS
• PSYCHOGRAPHIC STUDY
• STUDY OF CONSUMER