Three female roles in television commercials
- 1 December 1981
- journal article
- Published by Springer Nature in Sex Roles
- Vol. 7 (12) , 1223-1232
- https://doi.org/10.1007/bf00287974
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
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- A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine AdvertisementsJournal of Marketing Research, 1971