A sales mix model for effective industrial selling

• 29 February 1980
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 9  (1) , 31-36
• https://doi.org/10.1016/0019-8501(80)90031-0

Abstract

Keywords

• INDUSTRIAL SELLING
• SALES MIX MODEL
• MARKETING
• UNCONTROLLABLES